It is the vision of the business to help others to slow down and savour their lives. A Little Cup of Sea is a nouvelle vague tourism operation whose mission is to calm and nurture souls through a unique combination of environment and connection with nature through activity – one paddle, one cup of tea, one rainy seaside day at a time.

The following values are the principles that guide daily operations and interactions with patrons, the public, and other companies.

Simplicity

providing an experience that does not additionally tax peoples’ already busy cognitive load, from ease of booking the rentals to arriving and enjoying their experience with A Little Cup of Sea. “…simplicity has a powerful way of working from the outside in. It provides the opportunity to remove the layers and connect with what is most important.” (Carver, 2019)

Consistency

offering quality product and service Every. Single. Time. that I interact with others. “Being consistent is one of the most vital and surefire ways to continually grow a successful business,” “Consistently delivering on what we say we will means that clients know what they can get from us, so we tick their boxes and keep them happy – important for building relationships.”(Assist, 2014)

Comfort

provide a low key steady state condition for guests to feel at ease when spending time in the beach hut which facilitates a relaxed slow living state of being. “it is important to be comfortable where we are. We will lead much more rewarding lives if we take a pause from the hustle and bustle of life, and take time to be thankful for the amazing things we already have. We so often crave that instant gratification, but we don’t acknowledge that the most gratifying things can be found in the lives we already lead.” (Plummer 2017)